Browsing by Subject "Análise fatorial"
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Análise do alinhamento das emissoras de televisão da grande vitória às expectativas das agências de publicidade na veiculação de comerciais | Posted on: 01 abr. 2009The advertising market is a major driver of consumption and television represents about 60% of these investments. Considering that the broadcast television slowing a battle to win that money for agencies. Besides the ...