Browsing by Subject "Marketing"
Now showing items 1-8 of 8
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Análise comparativa de metodologias de cálculo para o valor do tempo de vida do cliente : estudo de caso aplicado a uma grande rede de supermercados
| Posted on: 31 jul. 2007More and more Brazilian retail supermarket enterprises search for information coming from screened data to increase their marketing strategies. Traditionally, heuristics based on recency, frequency and monetary value ... -
ANÁLISE DO SETOR DE PLANOS DE SAÚDE: UM ESTUDO DE CASO COM OPERADORAS DO RIO DE JANEIRO.
| Posted on: 10 mai. 2005The present study shows, based on the evaluation of the health plans regulation - which started after the approval of law 9656/98 in the second semester or 1998, analysis conducted from 1994 to 1998, before the regulation ... -
As apropriações de tecnologias no circuito do funk carioca
| Posted on: 01 jan. 2012This work consists in a research of funk, and offers an analysis focused on the technologies used in the musical practices that shape this music style. From its development in Rio de Janeiro at the last two decades, we ... -
A embalagem como fator de agregação de valor ao produto : um estudo do segmento de queijos em Juiz de Fora
| Posted on: 19 jun. 2006The present work has as an objective study, to demonstrate the packing is an essential factor of cheese market development in Juiz de Fora. Small size of cheese packings more appropriated are factors of chance of potential ... -
ESTRATÉGIAS DE MARKETING PARA IMPLANTAR O GERENCIAMENTO DE RESÍDUOS DE SERVIÇOS DE SAÚDE: ESTUDO DE CASO NO HOSPITAL UNIVERSITÁRIO ANTÔNIO PEDRO
| Posted on: 23 out. 2008From the 7.540 existents hospitals in Brazil, 2.739 are publics, 127 are college and 4.674 are privates. We can classify those hospitals in two different classes: those that belong to the government, named public hospitals ... -
O papel do marketing no desenvolvimento sustentável - um estudo de caso sobre a contribuição da gestão de marketing na orientação para o desenvolvimetno sustentável em empresas brasileiras
| Posted on: 30 jun. 2005There are many reasons such as the population growth, the natural resources exhaustion and the consumption expansion to believe that companies have to think its marketing strategy in a different way. To show what s the ... -
A sustentabilidade como um novo posicionamento na estratégia de comunicação de empresas brasileiras
| Posted on: 26 fev. 2008The main objective of this work is to discuss the methodological proposal that will include in the propaganda strategies of the companies the relationship with some of the stakeholders as well as to think about the possibility ...