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|Title:||A RELAÇÃO ENTRE O MODELO DE EXCELÊNCIA EM GESTÃO E A CULTURA ORGANIZACIONAL SOCIOTÉCNICA: UM ESTUDO EXPLORATÓRIO NO SEGMENTO DE PUBLICIDADE.|
|Other Titles:||THE RELATIONSHIP BETWEEN THE EXCELLENCE MODEL IN MANAGEMENT AND ORGANIZATIONAL CULTURE SOCIOTECHNICAL: AN EXPLORATORY STUDY IN ADVERTISING SEDMENT|
|Keywords:||Modelo de excelência em gestão; cultura organizacional; sistemas mecanicistas e sistemas sociotécnicos; Management excellence model; organizational culture; mechanistic organization and socio-technical system|
|Abstract:||The Management Excellence Model (MEM) has emerged bringing together the best practices of organizations, prescribing a model that leads to excellence in management. Admitting not only the interests of the owners or shareholders, but all stakeholders of an organization, MEM constitutes a quality system for diverse and holistic, surpassing the quality management and settling as an organizational management system. On the other hand, the increasing organizational culture studies point to the significant importance of the topic that directly influences the management of organizations. This research aims at the relationship between the model of excellence in management, represented here by the National Quality Award (NQA), and organizational cultures (Morgan, 2009). To identify and classify the relationship between NQA and organizational cultures mentioned, the method proposed research was to define the characteristics of organizational cultures and compare them with the criteria of excellence NQA, and verify the degree of importance of these criteria of excellence from companies with different organizational cultures. The study showed that companies with sociotechnical organizational cultures attach great importance to the concepts of MEM, but there was a considerable division among the companies that apply and the others that do not apply the processes embedded within the concepts of MEM. Companies applying some of the concepts of the model of excellence in management, they do in isolation without the holistic characteristic of MEM. Companies studied niche market (advertising), although they consider important aspects dealt within the MEM, do not apply them first because they are small businesses and do not, in their day to day, all issues dealt within the MEM and also by the lack of programs of the National Quality Foundation for these business models|
|Appears in Collections:||TEDE com arquivos|
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