Avaliação da efetividade do balanço social como instrumento de divulgação e mensuração da responsabilidade social empresarial no Brasil

Abstract

This job approaches the dynamics of the movement in favor of the corporative social responsibility, evaluating the effectiveness of the Social Rocking, from the model presented for the Brazilian Institute of Social and Economic Analyses, as instrument of disclosing and spreading of the politics of Social Responsibility in Brazilian organizations. Using the bibliographical research as central axle of research, it presents the scene for where transit the organizations in search of practical that they become them recognized as responsible organizations .