Planejamento estratégico para implantação de um portal eletrônico de educação financeira

Abstract

The aim of this dissertation is, in a succinct way, to show that is actually possible to create a financial information website using Strategic Planning and Valuation methods. This website, bearing the trade name Economics.com.br, is devoted to work as a landmark for economic and financial information. The website includes information about personal finances, government exams and the intense national financial market. With the increasing number of internet users, government incentives, growing participation of small investors and lack of financial education in schools, there is a need for an efficient and qualified information channel to educate people in Finance.