Comunicação;Conselhos para endireitar destinos e ocultar a morte: as perspectivas behaviorista e evolucionista nas reportagens de comportamento de Época, Veja, Istoé

Abstract

We intend to discuss many of the variables which we consider that have influenced the construction of the present scene of continuous production of behavioral´s reports, especially the ones that we consider that have evolutionists and behaviorals issues, through specific journalistic spaces (the following magazines of information: Veja, Época and Istoé). By rescuing the past of the history of human´s thought, in a first moment, and making a discursive analyses of these reports, in a second one, we aim to think the ways how this discourse was constituted, legitimated, reproduced and still reproduces itself in a accelerated way through these spaces, accomplishing to the expectations of the publicreader, asking to a demand for a specific kind of knowing on the contemporary age and making itself resound on the professional and social formation of the journalist responsible for elaborate those reports. We will also talk about how the efficient reproduction of these discourses on the journalistic spaces in question answers to the concerns that have been following the men for centuries and so how it accomplishes its function of reinforcing a certain conception of men and humanity that not values their irreducibility and complexity