SILHUETAS QUE SE DELINEIAM NA FUMAÇA : UM ESTUDO SOBRE A DISCURSIVIZAÇÃO DO CIGARRO
Estudos de linguagem
Propaganda
Leis
Linguagem
Análise do discurso
Linguística
Efeitos de sentido
Campanha para o controle do tabagismo
Dependência discursiva
Laws and advertising
Discourse effects of senses
Discursive dependence
CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS
Abstract
This research has the anti-tobacco discourse in Brazil as its object. To make it possible,
we considered the text dispersion: verbal and non-verbal surfaces of law and
advertising, relating distinct discourse processes present in them. The theoreticalmethodological
background is based on the French Discourse Analysis, supported by
studies of Michel Pêcheux. The main aim is to consider how the anti-tobacco discourse
shaped itself throughout history as a discourse of its own through the analysis of the
corpus which is made of laws regarding cigarettes between 1996 and 2003 as well
as anti-tobacco advertising published at Trip magazine from the campaign the truth
behind the cigarette . As we digged into the corpus we searched for clues that might
indicate certain regularities in the linguistic and imagetic materialities bringing to
light the complementarity relation established by such surfaces in which such traces
appear. In the analysis made over the discourse operation of these traces which
operate in the tension between paraphrasing and polysemy it was possible to point out
certain effects of an anti-tobacco discourse. Similarly, the analysis of traces linked to
the theoretical reference made it possible for us to develop the concept of Discourse
Dependence, through which we highlighted the relation of dependence existing between
the subject and the effects of senses which allegedly form the identity as a unit.
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Document type
DissertaçãoFormat
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Subject(s)
LetrasEstudos de linguagem
Propaganda
Leis
Linguagem
Análise do discurso
Linguística
Efeitos de sentido
Campanha para o controle do tabagismo
Dependência discursiva
Laws and advertising
Discourse effects of senses
Discursive dependence
CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS