MAPEAMENTO DE PERCEPÇÕES SOBRE A IMPLANTAÇÃO E EXECUÇÃO DO
BALANCED SCORECARD EM PEQUENAS EMPRESAS DA CIDADE DE JUIZ DE
FORA MG
Pequenas empresas
Impactos
Percepção
Indicadores
Desempenho
Balanced Scorecard
Small businesses
Impacts
Perception
Indicators
Performance
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Abstract
In the review of the literature found some texts that describe thoughts about the
impact of the implementation of Balanced Scorecard (BSC) in large companies. But
these texts do not present a description of a systematic method for mapping the
positive effects and difficulties of implementing the BSC. This paper aims to present a
systematic survey of the perceptions of managers of small companies on the
deployment and execution of the BSC in its business. The reason for the removal of
this information is to increase the chances of success and survival of small
businesses in a highly competitive environment, as this methodology has been widely
used by large corporations as a tool for improvement of organizational performance
with great success. To achieve the goal was made a field research, supported by a
collection built specifically for this purpose. Data were collected from twelve to small
businesses located in the city of Juiz de Fora, southeastern Brazil, from February to
August 2008. The data obtained allowed to identify the main positive effects and the
main difficulties associated with the implementation of BSC and contribute to the
construction of knowledge in an area not explored and may help with this category of
company managers in increasing the competitiveness.
[Texto sem Formatação]
[Texto sem Formatação]
Document type
DissertaçãoFormat
application/pdf
Subject(s)
Balanced ScorecardPequenas empresas
Impactos
Percepção
Indicadores
Desempenho
Balanced Scorecard
Small businesses
Impacts
Perception
Indicators
Performance
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO