Ação afirmativa empresarial: uma investigação sobre o ingresso e o desenvolvimento das ações afirmativas em uma empresa que se pauta por princípios de responsabilidade social empresarial

Abstract

In the business, the issue of affirmative action is giving way to a set of experiences that has been increasing in the enterprise.The existence of a vigorous movement of corporate social responsibility, that expands in several business segments requires a critical analysis about the possible consequences that may result in the world of work. The implications are not only an economic and marketing, but related to the everyday social relations and social values rooted in the belief in social equality. There is no evidence that the actions to promote racial equality in the companies will have the unconditional accession of society and large business sectors. The present study aims to examine the perceptions about affirmative action for black men and women in the business environment, examine the process of inserting the race issue on the agenda of a company and implementation of actions in this area, highlighting the stakes involved and the actors involved.