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|Title:||MUDANÇAS NO SETOR AÉREO DE TRANSPORTE NO BRASIL: ESTUDO EXPLORATÓRIO SOBRE A COMPETITIVIDADE E SEUS EFEITOS NAS EMPRESAS AÉREAS BRASILEIRAS|
|Other Titles:||CHANGES IN THE BRAZILIAN AIR TRANSPORTATION SECTOR: EXPLORATORY STUDY INTO COMPETITIVENESS AND ITS EFFECTS ON BRAZILIAN AIRLINE COMPANIES|
|Keywords:||Indústria de transporte aéreo; Aviação civil; Competitividade das empresas aéreas brasileiras; Gestão do transporte aéreo; Air Transportation Industry; Civil aviation; Competitiveness of the Brazilian Air Companies; Air Transportation Management|
|Abstract:||This paper presents an exploratory investigation of the airline industry in Brazil. To this end, we sought existing theoretical models of competitiveness functioning and corporate strategy management. It was necessary to give an overview of the past and the current status of the civil aviation industry in Brazil in order to identify obstacles and opportunities for the airline industry growth in the next years. The field research was conducted with thirty people from two different groups of users of airline companies, besides a group of professionals in the airline business. The research focused on the perception of actions created and practiced by major airlines and by the Brazilian government which sustain (and will sustain) superior performance in service delivery and well being of the users. The main conclusions of the research on transportation models were: (1) Flying an airplane is no longer considered glamorous, and due to air fares that often compete against bus fares, there was a significant increase in class C air transportation users, causing airline companies to change their guidelines. (2) The duopoly TAM/Gol in the domestic market is harmful to users, and regional companies still lead the way to explore municipalities within the country so as to integrate them into urban centers. (3) Deficiency in airport infrastructure is critical to the success of airlines, considering that the major airports have reached or are about to reach their maximum operational capacity. (4) The strategy of differentiation, as proposed by Porter (1989b), is imperceptible to users among the national airlines, and also between the two major national carries with respect to their foreign counterparts. (5) There are groups of users who value service, convenience and brand reputation, whereas other groups of users are willing to pay higher fares in order to have their specific preferences met. (6) Those in charge of the service provision (INFRAERO, ANAC and the airline companies) are not ready yet to solve the problems of the airline industry. (7) The latest laws on competition and foreign capital inflow should be adapted in order to stabilize the Brazilian air transportation service. (8) National airlines are far from being considered deemed as competitive. VARIG s case, as well as other companies that have disappeared over the last decade reminds us that the health of the Brazilian airline companies should be a matter of national sovereignty, and not just a business matter. The support that other countries provide for their airline companies prevents us from concluding that by making our market more liberal, we will have fair competition and better service.|
|Appears in Collections:||TEDE sem arquivo|
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