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|Title:||USO DE META-ANÁLISE E ANÁLISE DE CONTEÚDO PARA A IDENTIFICAÇÃO DA CONTRIBUIÇÃO DOS CONCEITOS E PRÁTICAS DE INTELIGÊNCIA COMPETITIVA NA FORMULAÇÃO E IMPLANTAÇÃO DA ESTRATÉGIA|
|Keywords:||Inteligência Competitiva; Estratégia; Meta-Análise; Análise de Conteúdo; Competitive Intelligence; Strategy; Meta-Analysis; Content Anlysis|
|Abstract:||This dissertation investigates the implicit and explicit use of Competitive Intelligence s concepts and practices to formulate and implement Corporate Strategy, the focus of the use and the contributions generated by them. The study is prepared through strong literature review, complemented by meta-analysis and content analysis, through which a corpus of previous multiple studies about corporate strategy formulation and implementation is researched. As results, the research presents the percentage of Competitive Intelligence practices use on companies examined; the focus of use; the real practices indicated by the companies and a synthesis about potential contributions of IC practices use. This study intends to contribute to increase the level of knowledge of Competitive Intelligence concepts and practices, their use as a basis of strategy formulation and implementation and their contributions, allowing deeper studies about the theme in academic area and enabling companies to explore the theme increasingly.|
|Appears in Collections:||TEDE sem arquivo|
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