O LUGAR COMPLEXO DO LEITOR NO JORNALISMO CONTEMPORÂNEO: POTENCIALIDADES, LIMITES, DILEMAS E O CASO DO JORNAL O GLOBO
jornalismo participativo
O Globo
autoridade jornalística
webjornalismo
reader
participative journalism
O Globo
journalistic authority
webjournalism
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
Abstract
This study proposes a reflection on the complex implications of reader participation
for modern journalism, in the context of the interactive possibilities that arise with the internet
and new information technology. Journalistic companies live in a state of permanent tension
with their public: they need participation, but they fear losing control over it, for legal,
ideological and market reasons. The question involves the very survival of the companies, in a
struggle to decide who is legitimately entitled to inform in an age when anyone can
disseminate information. In this turbulent arena, the discussion centers on what the
participation of the reading public can effectively contribute to make journalistic practices
more inclusive and broad-based, and what risks are incurred by failing to go beyond simple
discourse. Questions arise whether debates in the fields of commentary are superficial or
whether they can deepen comprehension of the news. The body of analysis was culled
basically from the on-line edition of the daily O Globo, although the question of labor
extrapolates a case study. Throughout the study, two distinct moments were evident in
relation to the paper and its readers. After an initial phase of enthusiasm and experimentation
at the end of the past decade, O Globo is now regrouping, as evidenced by the reformulation
of its site, on the air since November 2011
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Document type
TeseFormat
application/pdf
Subject(s)
leitorjornalismo participativo
O Globo
autoridade jornalística
webjornalismo
reader
participative journalism
O Globo
journalistic authority
webjournalism
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO