FATORES PERCEPTIVOS E COMPETITIVIDADE EM MERCADOS DE BAIRRO : UMA PROPOSTA DE MELHORIAS
Percepção
Competitividade
Atendimento
Quality
Perception
Competitive
Attendance
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Abstract
This paper aims, to a certain extent, to increase the level of competition in small
neighborhood markets. This can be done through the creation of a proposal intended to
enhance the quality of services offered to clients. The priority is focused on perceptive
aspects which have been observed in managers and clients attitudes and behavior. A
thorough investigation was carried out to search for possible connections between perceptive
factors and the buying habits in small neighborhood markets. 30 male and female clients
participated in this research with their age ranging from 30 to 70 years old. As for their
educational background, some had not finished elementary school whereas others had a
bachelor degree. 3 of them own markets in the districts of Boaçu and Mutuapira, both located
in the municipality of São Gonçalo in Rio de Janeiro. Exploratory research techniques were
used, and the method was case study. The results obtained demonstrate a strong uncertainty
when it comes to the clients level of satisfaction concerning the services they get. On a
monthly basis, the neighborhood markets only tend to meet the immediate needs their clients
have. The market owners take for granted their clients opinions. Therefore, it was possible to
conclude that new case studies, with the same context, should be conducted. Other elements
such as performance, training and financial management in small neighborhood markets must
be included. Besides, studies concerning the community, family groups interaction, and the
relationship with suppliers and employees must also be taken into account.
[Texto sem Formatação]
[Texto sem Formatação]
Document type
DissertaçãoFormat
application/pdf
Subject(s)
QualidadePercepção
Competitividade
Atendimento
Quality
Perception
Competitive
Attendance
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO