A ALEMANHA REUNIDA E SEUS INVESTIMENTOS NO EXTERIOR : UM ESTUDO DE CASO DOS SETORES AUTOMOTIVO, FINANCEIRO E QUÍMICO-FARMACÊUTICO, EM NÍVEL MUNDIAL E NO BRASIL
Política econômica
Relações exteriores
Brasil
Desenvolvimento econômico
Empresa
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Abstract
After the reunification, in October 3rd 1990, Germany has been
strengthened its position among the richest nations in the world. At the same time,
its power of influence and its participation in the global geo-political stake has been
increased in the last few years. It's gross national product (GNP), based on 1996,
was the third one in the world, just after the USA and Japan. However, its GNP per
capita is the second bigger, behind Japan's only. Among the "emergent countries"
Brazil is the first place of destination for the German investments abroad. At a
worldwide level Brazil occupies the eleventh position, before important countries
like Canada or Japan. Brazil is also one of the thirty most important partners of
Germany in commercial exchanges. Within this context of the importance of the
relationship between these two countries, this work main proposal is to
qualitatively evaluate the motivations that lead the taking of decision of the
German investors in the world as well as in Brazil. To achieve this task a research
has been done in Germany, between January and April 1998, involving 44
enterprises and institutions belonging to three areas of economy - automobile
industry, banking and chemical-pharmaceutical industry. The corporations of the
automobile and chemical -pharmaceutical areas are listed among the 500 biggest
of the German economy. The ones of the banking area are among the 50 biggest.
The theoretic basic reference for this present work is the well known Michael
Porter's The Competitive Advantage of Nations (Porter, 1993). Many of the
German behavioral characteristics pointed by Porter are present in the results and
the conclusions of this research. For the main objective - searching the process
used for taking the decisions by the German investors at a worldwide level - we
have mainly investigated the agents that motivated the German corporations
involved in external investments; the definition of the concept of "stable economy"
by its directors and executives; the existence and important - or not - of a
governmental strategy of encouragement for these corporations to invest abroad;
and the economic and financial indicators used for this kind of decision. For the
specific objective - the behavior of the German capital in which says respect to
Brazil - we have mainly studied the enterprise's interest for new investments in the
country and their strategy for the next 5 years. We also have made a comparative
analysis of the "country-risk" between Brazil and a representative group of eight
countries, trying to check the influence of the late 1997 Asian crisis. Besides that,
we have investigated the reasons for the reduced participation of German capital
in the process of selling of the Brazilian public corporations. The conclusion of this
work becomes an important means for the fitting up of portfolio país1 for long
term capital goods. We suggest the formulation of different policies to attract
foreign investment: short, medium and long term - in order to protect Brazilian
economy from variations and crisis of the global financial stock markets. This
work still intend to suggest deeper studies about the destination and the effects of
the direct investments in the country "vis-a-vis" to the extension of its productive
capacity and to the creation of jobs, and, finally, to the activity of the foreign
corporations on Brazilian banking, prompting a stronger control on the banking
mergers.
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[Texto sem Formatação]
Document type
DissertaçãoFormat
application/pdf
Subject(s)
AlemanhaPolítica econômica
Relações exteriores
Brasil
Desenvolvimento econômico
Empresa
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO