COMUNICAÇÃO EMPRESARIAL BRASILEIRA: UMA PODEROSA FERRAMENTA DE GESTÃO AVARIADA PELA LACUNA VERNACULAR

Abstract

The objective of this work is to investigate the quality of Communication in Management in Brazilian enterprises with focus on what is perceived as a misuse of a powerful , strategic and definitive tool such as Communication. This research was based on a throughout bibliography and on practical observation: several modules of sixteen hour courses on better use of the Portuguese Language , attended by professionals with a broad background such as Law; Engineering; Management; Social Communication; Executive Secretariat; Economy among others. It was observed that deficiencies in the proper use of the Portuguese Language can lead to serious Management Communications misunderstanding, that can badly affect professionals as well as businesses and hurt the image portrayed by the products under their seal