USO COMPETITIVO DE TI: ESTUDO DE CASO NAS EMPRESAS DE NAVEGAÇÃO MARITIMA DE APOIO OFF SHORE NA BACIA DE CAMPOS

Abstract

The identification and the definition of the needs of a system of strategic information, tactics, operational and of corporate communications, they base on operations guided to the market and supported by systems of information and of communication highly efficient. Managers depend on their internal registrations of orders, sales, prices, costs, inventory, accounts receivable, accounts payable, communication with internal and external customers, knowledge management, environmental management, sustainability, etc. Through the analysis of those information important opportunities and problem can be identified. The marketing atmosphere is changing to a faster rhythm. Therefore, the needs of information and real time market communication is greater than any other time. The new millennium, and the new information, technology and communication age were we live brings the need of constant updating and tracking of the organization environmental changes. The globalization trend that drive the companies strategic thought towards a higher level makes necessary a faster and more precise information harvesting process. While companies expand their geographical market covering, their leaders need information that help them to identify opportunities and changes into the market target. The understanding of the surrounding market is vital to the company that intends to remain competitive in this new scenario. Availability of trustful information is a fundamental condition for effective production planning and control, costs, distribution optimization, profitability, marketing, finance, etc. Information technology is configured as indispensable to achieve and to maintain competitive advantages. That s why the information systems and communications are vital to any organization. The present work is intented to verify, in a general panorama, the importance of information systems and of communication, as well as some alternatives and some practical cases that worked well (or not) of companies that are getting full advantage from the progress that the modern systems of information and of communication can offer