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Title: Competitividade, gestão estratégica e práticas de liderança nas indústrias de telecomunicações, mineração e energia
Keywords: Planejamento estratégico;  Concorrência;  Liderança;  Produtividade industrial;  Telecomunicações;  Minas e recursos minerais - Brasil;  Energia elétrica
Issue Date: 7-Oct-2003
Abstract: This work intends to investigate the competitive advantage in companies which have implemented strategic management tools associated with their ieadership practices. This research has been conducted with executives of private companies concerning the foiiowing industry segments Telecomunications, Mining and Energy which in 2001 had achieved the revenue between US$ 1.500 million and US$ 6.000 million. Within this group, the companies selected were the ones that have aiready impiemented ERP, are leaders in their sector, are heavy IT users and IT investors and have a consultancy hiring culture. The objectives were: (1) compare two groups of companies: one were the companies which have aiready implemented ERP and strategic management tools and the other were the companies which have already implemented ERP and have not implemented strategic management tools. In this context, check which group presented the highest competitive levei; (2) identify the existence of demand to impiement strategic management tools in companies which have not yet implemented them; (3) compare the ieadership practices in those companies which have already implemented strategic management toois to the ones that have not. The main conciusions were: (1) Nowadays there is no demand from the organizations in impiementing an 1T package to support strategic management, but there is a perception of competitive advantage that those tools represent; (2) The need for a singie and reliable database that supports strategic decision taking has been a constant in this survey; (3) The organizations interviewed are using IT reiated to strategic purposes in order to reach cost reduction and creation of new businesses and market differentiation; (4) The organizations interviewed give a high value for their executive Ieadership profile SO that this skill is a decisive factor for them.
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