SEIS SIGMA OBSTÁCULOS E OPORTUNIDADES COMPETITIVAS
PARA AS SEGURADORAS BRASILEIRAS
Qualidade
Seguros
Six Sigma Quality Insurance
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Abstract
This study approaches the viability of implantation of the Six Sigma as a business
strategy for the Brazilian insurance companies, as requisite partial for the degree of
Master in Management Systems - Area of Concentration Total Quality Management,
at the post-graduate course - Master in Management Systems at UFF - Universidade
Federal Fluminense. In this direction, it became necessary to investigate the
evolution stages of the quality and the insertion of the Six Sigma in this context,
understanding how it differs from the previous philosophies of quality and the reason
of its success between some great American and Japanese companies, in the last
years. To avail the research application environment, it was necessary to trace a
panorama of the Brazilian insurance market at its current moment, identifying
the level of pressures, in external and internal order, to which it is submitted, how
theirs quality management systems have been adequate to process the satisfaction
of the customers and its perspectives of growth for the next years. From the premise
that Six Sigma could, if implanted, to come to bring chances of growth for the insurance market, a qualitative research was directed for six hundred and fifty people asking about the viability of implants it in Brazilians insurance companies. Finally, the chances and the possible obstacles for the implantation of Six Sigma in the Brazilians insurance companies, had been evaluated
[Texto sem Formatação]
[Texto sem Formatação]
Document type
DissertaçãoFormat
application/pdf
Subject(s)
Seis SigmaQualidade
Seguros
Six Sigma Quality Insurance
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO